Fleurology sells beautifully crafted silk flower arrangements and floral designs made from hand picked quality materials.
Catheryn Orange is Fleurology's floral designer with over 25 years of professional experience working in all aspects of floristry.
"I first discovered my love of working with flowers when I was very young. I used to be put at the back of church with a piece of oasis (floral foam) in a dish and a bucket of foliage. From there I watched my mum flower arranging in church for many years, so my passion for floristry became the perfect career choice for me.
I was accepted early to study floristry at Bishop Burton College in Yorkshire. On finishing as a newly qualified florist I partnered with a local craft shop owner to set-up a floristry shop in Pocklington near York, going on to later buy the shop. I ran the flower shop for a good number of years and sold up in 2004 on the birth of my first child. After a few invaluable years working in retail for Joules Clothing I returned to the flower shop life. Working with my husband Peter who is an online marketer, I set up Fleurology to sell silk floral designs and flower arrangements and gifts online.
Where did the name come from? While sitting waiting for an appointment at the Magnolia Centre at York Hospital for my chemotherapy treatment. I was looking at a poster on Ocology and thought if 'ology' meant specialised then why not use for floristry? Fleurology.
One of my inspirations for creating unique silk floral designs is to give my customers the chance to keep and enjoy these flower arrangements for longer. After a special occasion or even after a bereavement it's lovely to receive beautiful fresh flowers, but when you have a lot all at once it can be over-powering. I thought it would lovely to be able to give a floral gift that lasts and keeps memories alive."